The Cougars have played 18 games in Tucson since the formation of the Pac-10 and have averaged 46,127 fans, or about 10,000 empty seats per game. Only once, in 1990, did the Cougars fill the old place – 55,520 – and in retrospect the positive variables were in place for that near-sellout.
Arizona (5-2) was coming off a rousing 35-26 victory at No. 15 USC, and the only live telecast was on Prime Ticket, a fringe cable outfit from Southern California. Tucson’s KMSB, Channel 11, announced it would televise the game live, piggy-backing Prime Ticket’s feed, but a Tucson judge banned Channel 11 from doing so.
Perhaps more important, Arizona had not played in Tucson for 28 days. Former UA athletic directors Cedric Dempsey and Jim Livengood frequently said the middle-class Tucson football fan could not afford week-after-week ticket purchases. When home games were spaced with two or three weeks in between, more tickets were sold.
The most compelling UA-WSU game ever played in Tucson was in 1993, yet it drew a mere 46,675 when Desert Swarm was 6-0 and ranked No.7 and Washington’s State’s “Palouse Noose†defense, No. 2 in NCAA total defense nationally, arrived ranked No. 25.
The game kicked off at 12:30 p.m., televised on ABC, and it was 84 degrees at kickoff. Yet there were 10,000 empty seats. Few UA games in history were more attractive: the Wildcats were coming off back-to-back victories against USC and Stanford in front of sold-out crowds. Alas, all three were played in Tucson and the middle class fan couldn’t afford to attend all three.
So they chose glamour teams Stanford and USC and watched the WSU game on network TV. Arizona won 9-6.

