Victor Cuevas sunk into a cushioned chair in a suite at Kino Veterans Memorial Stadium.
The owner of the Tucson Baseball Team was nearing the end of a 20-hour day. There have been a lot of those lately. And more to come.

Tucson Baseball Team shortstop Edgar Lugo has to extend to snare a high hopper up the middle by Obregon’s Kevin Villavicencio during the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.
Tucson Baseball Team was wrapping up its first game at Kino, a 1-0 exhibition loss to Yaquis de Obregon in the opening contest of the 2025 Mexican Baseball Fiesta. Opening night on Oct. 16 is less than two weeks away.
Cuevas and his staff have plenty of work to do between now and then. Critically, they must continue to convey the idea that the Tucson Baseball Team is playing a full, 68-game season in the Mexican Pacific Winter League, with half of those games at Kino.
While the Mexican Baseball Fiesta has become a cherished tradition and rite of October in Tucson, it’ll be easier for the Tucson Baseball Team to market itself once the event is over Sunday.
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“The Mexican community here has been really open,†Cuevas said. “But since they’re only seeing this event, they think it’s like an extension of this event. Once we tell them that they’re going to be able to watch their home team play here, they go, ‘Oh, wow.’

Obregon's third baseman Roberto Valenzuela (30) takes a swipe at Tucson Baseball Team baserunner Alejandro Quezada (31) to get an out on a ball hit to the hole during the fifth inning of the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.
“There’s definitely confusion. We’re hoping, once this event is over, that clears things. But we do need to make some efforts to achieve that.â€
To date, the only option to buy tickets for regular-season games has been through . The team is planning to open the box office at Kino for walk-up sales next week.
Tucson Baseball Team is going all out for its opening-night game against Naranjeros de Hermosillo. The game is scheduled to begin at 7:30 p.m. It will be preceded by a multifaceted pregame program starting at 5 o’clock. The program will feature live music and fireworks. Fans will receive LED wristbands that will sync up with the U.S. and Mexican national anthems.
“We need to make it interesting for people to come, that’s for sure,†Cuevas said. “Baseball that day comes second. We have to do a spectacle.â€
Tucson Baseball Team is expected to launch its naming contest that night, as well. Fans will be able to submit suggestions before the pool is narrowed. In-person votes will carry more weight than online votes.

Obregon's Victor Marquez (6) pops out to Tucson Baseball Team third baseman Aldo Nunez (23) during the second inning at the Mexican Baseball Fiesta on Oct. 2, 2025, at Kino Stadium.
Cuevas said it’s far more likely than not that the team’s nickname will be two words. The vast majority of one-word names that Tucson Baseball Team looked into were already registered or trademarked.
The team wore brown jerseys with gold trim and white numbers Thursday night. Cuevas said the primary colors likely will remain brown and tan — evoking the desert — even after the rebranding. Complementary colors could change.
Cuevas’ to-do list is endless. And the clock is ticking.
“It’s been interesting,†he said. “It’s been a learning curve — the process, the States. It’s another country; things are different. We have to adjust. And we have two weeks left.â€
Cats come all the way back
The University of Arizona made its annual appearance in the Mexican Baseball Fiesta in Thursday’s nightcap, and it didn’t start well.
Arizona fell behind 6-1 through two innings against Hermosillo. The Wildcats chipped away at that deficit before a nine-run rally in the seventh propelled them to a 16-6 victory.

Arizona's Beau Sylvester, right, gets a double tap after his three-run homer in the sixth against Hermosillo during the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.
“It’s not easy when you get down 6-1,†UA coach Chip Hale said. “Guys were battling, especially the younger guys, as the game went on. They took their walks. There was a lot of ‘battle walks.’
“So really proud of them. Just keep fighting and keep playing.â€
Home runs by transfer catchers Roman Meyers and Beau Sylvester narrowed the early gap. The nine-run seventh was an exercise in patience. It featured four hits and seven walks, including three with the bases loaded that drove in runs.
Redshirt-freshman infielder Nate Novitske ignited the rally with a triple, scoring on the same play via an errant throw. Andrew Cain followed with a double and scored on Ethan Guerra’s single.
Cain started in right field. The Ironwood Ridge product split time between the outfield and first base last season. He’ll likely end up at the latter. Arizona was missing three outfielders — Sean Barta, Carson McEntire and Chaz McNelis — because of injuries Thursday.
“Here’s the deal: We know he can go out there and play,†Hale said of Cain. “Every drill we do, he’s at first base.â€

Arizona head coach Chip Hale greets his Wildcats during the introductions before UA’s game against Hermosillo in the Mexican Baseball Fiesta on Oct. 2, 2025, at Kino Stadium.
Arizona used eight pitchers against Hermosillo. Starter Luc Fladda, a transfer from Tulane, struggled in the first inning, yielding four runs. Another transfer, Evan Brandt, allowed two in the second before pitching a clean third — the first of seven consecutive scoreless innings by the staff to end the game.
Veteran closer Tony Pluta got the last three outs after yielding a leadoff walk, the only free pass issued by a UA pitcher.
“We got to see some new guys,†Hale said. “They (Hermosillo) did a good job, especially their starters, of putting the ball in play. I know our guys were a little frustrated about not striking more guys out. But I told them, ‘There’s a couple big-league hitters in that lineup.’â€
Inside pitch
– Former UA second baseman Garen Caulfield is in his first season as a graduate manager for the Wildcats. He coached first base Thursday. “He’s been unbelievable,†Hale said. “He’s learned so much. He loves it. It’s refreshing for him, and he’s really had a good time teaching. He’s done a great job for us.â€
– Caulfield’s former double-play partner, 2023 Pac-12 Defensive Player of the Year Nik McClaughry, has joined the under former UA coach Jay Johnson as assistant director of player development for position players. McClaughry played his first season here under Johnson in ’21.
– Arizona has two more fall exhibitions: Oct. 17 vs. Pima Community College and Oct. 25 vs. Central Arizona. Both are at Hi Corbett Field with 3 p.m. first pitches.
– The lineup is set for the season-opening . Arizona will face Stanford at 6 p.m. on Feb. 13, Oregon State at 2 p.m. on Feb. 14 and Michigan at 4 p.m. on Feb. 15.
Photos: Opening night of the Mexican Baseball Fiesta

Arizona's Tyler Russell (20) dives into third with a triple in the top of the eighth inning in their Mexican Baseball Fiesta game against Hermosillo, October 2, 2025, Tucson, Ariz. The Wildcats turned a 6-1 deficit into a 16-6 win in the nightcap.

Arizona's second baseman Tyler Bickers (25) plays a high hop to retire Hermosillo's W. Calhoun on an RBI ground out during the second inning in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's Roman Meyers (29) comes home on his solo homer to cut into the Hermosillo lead in the fourth inning in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's shortstop Cash Brennan (13) gets a lazy hop to field a grounder from Hermosillo's W. Calhoun playing in the shirt during the fifth inning in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's Nate Novitske (47) hops home to stretch his triple down the right field line into a score on a bad throw in the seventh inning Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz. Novitske’s run brought the Wildcats back to a 6-6 tie.

Arizona's Beau Sylvester, right, gets a double tap after his three-run homer in the sixth against Hermosillo during the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.

Arizona's Tyler Russell (20) flinches from a high and tight pitch to draw a walk and load the bases in the seventh inning of the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's Ethan Guerra (2) manages to fight off a pitch and drop a broken bat two-RBI single in the seventh inning against Hermosillo in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Hermosillo's E. Valencia beats the throw to Arizona's second baseman Tyler Bickers (25) for a stolen base in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's center fielder Easton Beyfogle (12) draws a bead on a pop-up in the alley in front of left fielder Gunner Geile (14) during the third inning against Hermosillo in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's centerfielder Easton Beyfogle (12) gets under a pop-up from Hermosillo's E. Garcia to end the third inning in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's shortstop Cash Brennan (13) runs down a Hermosillo grounder for an out in the sixth in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's first baseman Tony Lira (36) with the bubble between pitches against Hermosillo at the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona's centerfielder Tyler Russell (20) makes the catch at the wall for the first out of the bottom of the ninth against Hermosillo in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Tucson's third baseman Aldo Nunez (23) manages to track down a deflected Obregon grounder to get an out in the fourth inning of the opener in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz. Obergon plated one run, the only score in their 1-0 win over Tucson.

Obregon's second baseman Victor Marquez (6) keeps the tag on a Tucson baserunner teetering on the bag in the fifth inning in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Obregon's third baseman Roberto Valenzuela (30) takes a swipe at Tucson Baseball Team baserunner Alejandro Quezada (31) to get an out on a ball hit to the hole during the fifth inning of the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.

Obregon's second baseman Victor Marquez (6) fields a sharp grounder to start a double play against Tucson’ in the fifth inning of the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Obregon's second baseman Victor Marquez (6) slaps the tag on a Tucson runner on a stolen base attempt in the seventh inning of the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Obregon's Victor Marquez (6) pops out to Tucson Baseball Team third baseman Aldo Nunez (23) during the second inning at the Mexican Baseball Fiesta on Oct. 2, 2025, at Kino Stadium.

Tucson Baseball Team shortstop Edgar Lugo has to extend to snare a high hopper up the middle by Obregon’s Kevin Villavicencio during the Mexican Baseball Fiesta on Thursday, Oct. 2, 2025, at Kino Stadium.

Obregon's first baseman has a spit waiting for the next pitch late in the game against Tucson at the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

The between game celebration gets into full swing with a folklorico performance before the firth pitch between Arizona and Hermosillo in the nightcap of the first day of the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

A couple of young fans try to get a look into the goings-on in the Hermosillo dugout during the game against Arizona in the Mexican Baseball Fiesta, October 2, 2025, Tucson, Ariz.

Arizona head coach Chip Hale greets his Wildcats during the introductions before UA’s game against Hermosillo in the Mexican Baseball Fiesta on Oct. 2, 2025, at Kino Stadium.
Contact sports reporter/columnist Michael Lev at mlev@tucson.com. On X (Twitter): @michaeljlev. On Bluesky: @michaeljlev.bsky.social